Regina.
That is my name.
I have known why it is my name since I was a small child. It is etched within my mind beside my
childhood prayer: “Now I lay me down to sleep, I pray thee Lord, My soul to
keep. If I should die before I
wake… “
I am named after my great Aunt Regina Roggow. She died in 1906 when she was only 5
years old. She shares a grave with
her little brother Erwin who was only three. They died of Scarlett Fever. If you are parent, you might have gotten those little slips
of paper that warn of an instance of strep throat in the classroom. After getting the note you probably
watched your child more closely and perhaps made a trip to your local doctor to
pick up some antibiotics.
My great grandparents did not pick up antibiotics; there
were none to be had, instead they picked out a headstone.
When I was a child, I would visit this small grave on the
wind swept prairie of Oklahoma. I
would grasp plastic grave flowers in my pudgy fist. I would step carefully through stickers and cockleburs that
would catch upon my ankle socks. I
would walk towards the back of the cemetery to the children’s section. I want you to think about that. The children’s section. So many children died back then they
had their own space. Here the
tombstones were smaller and often depicted lambs. I would kneel at Regina’s grave and press the flower deep
into the red dirt. I would cry for
a child I had never met.
When began I visiting Regina’s grave she had already been
dead for over 70 years. It was
hard to read her name on the weathered granite. I would trace the indentations with my little finger. The years passed. I grew and Regina’s
name faded. Recently my Aunt
Minnie asked the folks at Pellow Monument Works in Enid Oklahoma if they could
do anything to improve the text on the grave monument. Aunt Minnie wanted the visitors
to be able read the stone. The
Pellow team said they could. The
painted it with black lithochrome and then re-sanded the granite to its
original tone.
Now its message is crisp and clear. Regina has monument on the prairie in Oklahoma. Now due to this post, she will have one online as well.
When I speak, I speak for children like Regina and I speak
for men like my late husband Fred Holliday. I, like many who work within patient advocacy, want to make
sure our loved ones did not die in vain.
We want the world to remember them, and through telling their stories
effect great and positive change.
Sometimes due to our personal sorrow or anger our messages
are not clear or can be off-putting.
Sometimes due to inexperience we will say things that are considered
rude within the world of social media.
I am writing this post to address the etiquette and protocol
within social media as it applies to advocates and the communities to which
they post.
Advocating from sixth
stage of grief. You probably know about the five stages
of grief: denial, anger, bargaining, depression and acceptance. A good friend of mine named Trisha
Torrey wrote about the sixth stage of grief calling it Proactive Survivorship. Proactive survivors
have gone through the five stages of grief and want to help others. They still remember their sorrow and
anger, but they do not let these emotions control their advocacy or cloud their
message. They have replaced blame
with hope and their story is not tragedy; it is triumph. These advocates are often the most
effective.
Some advocates are still actively experiencing anger and
depression. It is hard for them to
hear the joy and success of their counterparts. Often these two groups will be at odds with each other. Please take a deep breath when you post
to other members of the social media community. We all have experienced suffering; we all have a reason for
being here. We may just be at
different stages of the journey.
The smiley face is
your friend. In tweets or in facebook
comments there is not a lot of time for nuance. If you say something quickly and think it can be taken in a
negative way the simple emoticon J
can do much to eliminate ruffled feathers.
Don’t spam your
friends. When you have a new link or post that you are excited about do not
cut and paste it repeatedly in every forum or group. Sometimes the post is of extreme importance with a limited
window of action ie; public comment period is almost over, tweetchat is tonight
or a reporter is looking for content relevant to a dead lining story. We will
understand a deluge then. Rather than over-posting, posting it where it is most
appropriate, then tailoring your message to the group will help with
spread. If you become known as an
advocate that spams multiple groups with the same post, your messages may
become synonymous to white noise and disregarded.
Everything in
Moderation. Do not attack a advocate personally for their thoughts on a
subject. We are all working toward
a common cause of improving the patient experience. Try to be civil in your
debate. If you are concerned about
comments directed to you in a public forum, contact the poster privately if possible. If that is not possible, contact the
moderator or admin. They can
remove inappropriate comments.
Know that certain types of comments can result in an advocate being blocked
from a site. It is important that
list serves and facebook groups be safe places where people feel comfortable
speaking truthfully and with respect.
Group membership will decline if the space feels like the Wild West. I have seen too many groups loose
valuable membership because of poor self-moderation of comments.
Know your social
media platform
Twitter is a caused based platform. In twitter we use hastags: #hcsm
(healthcare social media) or #ptsafety(patient safety) to follow concepts or
chat sessions. This is usually
done in a very public way and most accounts are open. The stream of comments can be searched through google and
those who tweet should know that their writing could be seen by anyone. On twitter you can follow people who do
not follow you back. You can comment
to them directly by posting in the public stream. If you wish to say something privately you can send them a
direct message if they can follow you back. Direct messages are like short private emails between two
people.
Facebook is a wonderful tool for finding people. This platform is more closed. I have never been able to find a
facebook comment during a google search, though I can find the person and their
interests. In facebook, you can
communicate by including a friend’s name within your post and it will appear
publically on your wall as well as their own. This is a good tool if you know this person well and know
the message is very much inline with their life and mission. If you think it might not reflect their
worldview it is not considered appropriate to post it on their wall. If you wish to say something privately
a facebook message is used. A
message can be between two or more individuals but is not a public form of
communication. Copying the text
contained in a message and sharing it without permission is considered a breach
of trust. Please always ask
permission before sharing private messages with other people.
Your blog is your voice. The blog is an amazing tool. Here your can explain your stance in patient advocacy in
great detail. Unlike a website, it
is rarely static and very easy to update.
You can post links to your blog on both twitter and facebook. A lot of misunderstanding occurs online
when you do not have the space to explain yourself in full. A blog can give you the time and space
to be clear and if you enable comments you will get questions directly. Enabling comments will also help you to
understand the hard job of moderating comments, a challenge that facebook
administrators are well aware of.
Empathy is a good and valid teacher.
Writing in all
capitols in twitter or Facebook is perceived as screaming or yelling in this
space. If you served in the
military you may have written in all caps for clarity, but online this can be
very off-putting. It often
reflects badly upon the person who posts in such a way. There are many who will not read what
you have to say when you do this, so do it rarely, choosing a word or two for
special emphasis.
It may be called
SoMe, but it is really about us! In
social media it is crucial to listen and
share. Talking and posting is
important, but this relationship works because of give and take. It can be very off-putting to
other advocates if we post constantly about our own cause without focusing on
and sharing the content of other speakers in this space. It is very important to network our
messages with other advocates, providers and thought leaders. Look at the places you comment. If you are constantly redirecting
everyone to your own site and campaign, you are monopolizing the conversation.
You are creating a
monument to those you loved.
Remember all that you say in the world of Social Media reflects back on
you. It reflects back on your
loved ones as well. There
are often times I wish to “blow a gasket”
in this space. And as you well
know, I have, but this too with moderation. Do not become a flamer, for flames breed fire and fire
consumes all.
When I die, I would like my body to be donated to science or
burned. I do not want a
gravestone. If my family or friends wish to visit a grave they should visit
little Regina Roggow’s grave.
She died too soon and I hope in some small way I have lived for
her. The only monument I will ever
need is already being inscribed. It is crowd sourced and is the product of social
media. You can find it in the
google search field by typing Regina Holliday artist.
Remember when you post online you too are building your
monument or marker in this mortal coil, do so honestly and with dignity.
These were just a few thoughts upon this subject. I am a big believer in crowd sourcing
so please feel free to comment in the comment field to further expound upon
protocol in patient advocate social media.